Designer Shows What Is A Designer Show? An Essense of Australia designer show, simply put, is the ultimate personal bridal shopping experience. On the day of the show, an authorized bridal salon will showcase the newest wedding dresses from Essense of Australia. A bride can schedule an appointment to see and try on these wedding dresses which are not ordinarily carried in her local salon. At select shows, a Designer and/or Executive from Essense of Australia will be in attendance so a bride can talk with them about the inspiration, trends, and details behind the wedding dresses in the collection. What do I need to know about Designer Shows? There’s no better way to find your dream wedding dress! These exclusive events are planned months in advance. Call early as appointments book up quickly and the next show in your area may be months away. Many of the bridal gowns at the show are designer show exclusives and will not be available after the event ends. Bring family and friends with you who are important to your dress buying decision because with the array of choices and the personal attention you will receive, there is an excellent chance you will want to purchase your dream wedding dress that day!