Store of the Week: Michelle's Bridal

Store of the Week: Michelle’s Bridal and Black Tie Tuxedo in Urbana, IL

Fresh out of college and ready to begin her career, Michelle purchased a local bridal shop for sale after her dad encouraged to start her own business. 34 years, four locations, and countless brides later, Michelle’s Bridal and Black Tie Tuxedo has become the destination for fabulous wedding style and terrific customer service for the brides (and grooms!) of Urbana, IL.

SOTW: Michelle's Bridal

We asked the ladies of Michelle’s Bridal and Black Tie Tuxedo all about their Urbana bridal shop and what’s currently trending in the Illinois bridal market:

What wedding dress trends are hot right now in your area?
Soft, boho-chic styles that give brides an effortless, ethereal feeling. Warm tones paired with floral crowns and rose gold accents.

What’s the number one thing your brides are asking for?
Brides are asking for unique lace with intricate back detail and straps.

How do you make the bride’s experience memorable?
We use a personal styling tool to make a connection with our brides prior to their appointment. This helps us make their vision for their wedding a reality!

What’s the most surprising request you’ve ever gotten from a bride?
The most surprising request was actually from a groom! The day he proposed was the day he was actually having the wedding. We helped him choose a dress for his bride, bridesmaid dresses and tuxes, all without the bride there! He had the church, reception, and all the guests set for a surprise wedding.

What’s your favorite wedding story from one of your brides?
When one of Michelle’s first brides 32 years ago at her very first location brought her newly-engaged daughter in to shop for her wedding dress. It’s so incredible to see the next generations come in and get the same experience that their mothers did!

What is the best advice you would give a bride as she is shopping for her wedding gown?
Trust your stylist! They work with the gowns every day and have extensive product knowledge to help you find the perfect gown. Just relax and have a great time!

For more information you can visit Michelle’s Bridal and Black Tie Tuxedo at 2210 North Willow Road, Urbana, IL 61802, call them at (217) 384-7914 or visit them online at michellesbridalshoppe.com.