Martine Harris

Chief Creative Officer

Designer Shows: What Are They?

A designer show (also known as a trunk show) is the ultimate wedding dress shopping experience! Here is everything you need to know about finding your dream wedding dress at an Essense of Australia, Martina Liana, or Stella York designer show.

What is a Designer Show?

A designer show is a showcase of the newest dresses from a label. Brides can schedule an appointment to see and try on these wedding dresses. Many of the dresses at the show are exclusive to that particular show and will not be available once it ends.

Who Will Be There?

At select designer shows, a designer or executive from the label shown will be in attendance to talk to brides about inspiration, trends, and all the details that went into creating each specific dress.

Who Should I Bring?

Bring family and friends with you who are important to your dress-buying decision. With the array of choices and the personal attention you will receive at a designer show, there is an excellent chance you will want to purchase your dream wedding dress that day!

Do I Need to Schedule An Appointment?

Yes! These exclusive events are planned in advance and spots fill quickly. Call to reserve your spot early, because the next show in your area may be months away.


Find an Essense of Australia, Martina Liana, and Stella York designer show near you.